Announcing a new workshop on the future of mobile, which we believe is Wellness as a Service (WaaS). This is brought to you as a joint venture between Martin Geddes and Lee S Dryburgh, founder of the Hyper Wellbeing initiative.
In collaboration with Lee S Dryburgh, founder of the Hyper Wellbeing initiative, I am launching a new one-day workshop: Wellness as a Service for mobile, IoT and personal information economy.
Past tech revolutions have included the PC, Web or smartphone revolutions. We believe this is the next ‘big one’. In the early 1990s, you needed to understand how “mobile is the future of voice and messaging”. If you wish to be prepared for the 2020s, then “wellness is the future of mobile” is the vital fact you now need to grasp.
WaaS is the next mobile revolution
The global mobile ecosystem is maturing, and this results in dwindling voice, messaging, and data margins. The profit pool is increasingly dominated by a few players, notably Apple and Google. In its quest for new value and markets, the mobile ecosystem is restructuring from ‘horizontal’ services towards ‘vertical’ industry ones. 5G is positioned as an enabling technology, along with IoT, wearables, augmented reality, machine learning and personal data lockers.
The unfolding symbiosis of computers with humans means ‘bio is the new digital’. A new consumer data-driven health and wellness industry is emerging. It represents the democratisation and mass personalisation of healthcare.
This offers new possibilities and empowerment of consumers to:
- Optimize existing health, wellness & fitness
- Prevent, treat, and even reverse most chronic disease
- Self-image and self-montitor to self-diagnose
- Raise life quality and extend life spans
WaaS: an important new tech sector
The initial manifestation of this is a new tech sector: Wellness as a Service (WaaS). WaaS represents a consumer-driven revolution in health and life management.
Today’s ‘sick care’ model waits for our bodies or minds to fail, and then seeks to restore us to a mediocre baseline as ‘patients’. In the near future, digitally enhanced living will seek to optimise our life journeys. These ‘life navigation systems’ will help us to evade suffering, and provide insight that guides us towards flourishing.
This in turn requires new communications and cloud infrastructure to support the needs of security, privacy and performance. The reformulated ‘Industrial Internet’ will carry a far richer set of applications, and will process vast sets of sensor information. New control systems will be required to manage these flows of sensitive and valuable intimate personal data.
The race is now on to capture the key positions in this new sensor-centric value system, and overcome key challenges like privacy. A number of vendors have already announced health as being a major growth area and strategic focus.
Who needs this WaaS workshop?
Mobile operators; handset vendors; telecom vendors to mobile operators; chip makers; start-up innovators in mobile; IoT & M2M vendors; VR/AR providers; healthcare innovators; insurance companies; vendors of personal data lockers, identity and privacy systems; personal information economy members; IT industry giants; and cloud service providers and platforms; investors and venture capitalists.
Typical workshop attendees are drawn from CEO and strategy roles, and involve upper management. There are no specific technical or professional prerequisites other than a general understanding of technology and society.
The workshop is suitable for participants from all regions, and is given in English.
Why do you need this WaaS workshop?
The source of value (and hence target of spending) is going to switch from ‘sick care’ to ‘wellness’. Constraints on resources, demographics and skills insist on this transformation. There is a real risk that existing data-centric players like Amazon, Apple and Google will dominate this new WaaS ecosystem. To avoid direct competition new entrants will misdirect their focus to occupy a low-value or low-profit position to be ‘safe’.
The opportunity space is, however, an expanding and difficult one to understand. It is presently fragmented, lacks standard terminology and frameworks, and operates to a limited vision of what is possible. The speed with which some technologies are changing this space, such as DNA sequencing, far outstrip Moore’s Law. This makes planning hard, since the ‘state of the possible’ keeps moving.
Furthermore, it is not an easy sector to research, as there are few maps, only one event (ours!) and no reports you can buy. Research requires a cross-disciplinary mind-set and great patience and time.
Take the shortcut to readiness for WaaS
We have undertaken the necessary exploration over the past two years to build a map of this WaaS space. This workshop brings together two leading polymath thinkers in the technology industry. We have each undertaken a multi-year programme of personal development that unifies information technology with ‘human technology’.
What will I get out of this workshop?
We will help you to understand the WaaS opportunity, and see how it differs from (and relates to) related initiatives such as digital health. We will share our vision for this space, one that is grounded in the present reality of the current players, as well as the possibilities and prospects for future growth.
We will showcase the pioneer companies, their enabling technologies, and describe the supporting infrastructure. The new WaaS value chains and revenue sources will be defined, together with the execution challenges to realise the potential growth.
Join us you to widen your vision, deepen your professional capability, and position yourself for taking the first steps to success with the new WaaS opportunity.
Why trust us to act as your guides?
Martin Geddes is a computer scientist working at the leading edge of network research, a scholar of the sensory revolution via the Hypervoice Consortium, and a pioneer of digital supply chain quality management.
Lee S Dryburgh is an expert in telecommunications signalling systems, and previously founded the highly successful Emerging Communications conferences, at which Google’s Android had its public premiere. He is the founder of the Hyper Wellbeing initiative.
Martin and Lee were co-chairs of the Hyper Wellbeing conference in California in 2016, at which WaaS had its debut industry gathering.
Nobody else that we know has done the necessary multi-year research. We can (uniquely) relate the application space to the underlying infrastructure all the way down to the silicon.
How much does this workshop cost?
The event is currently only offered on a private client basis. To inquire about pricing and terms contact sales@martingeddes.com.
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